Website Designer and Internet Marketing Consultant

Creative professional/engineer with over twenty years experience in the computer and high-tech industries. I am seeking new opportunities that will challenge and take advantage of my unique and broad experience base; including Internet marketing, web development, project management, eCommerce, system integration and database programming, visual design and animation, corporate management, business and financial planning, marketing & sales, and programming. I am a goal-oriented, priority conscious, creative problem solver with strong work ethics.

I have a thorough understanding of web technologies, internet marketing strategies, and program management, strong marketing instincts and decision-making abilities. I am extremely detailed oriented with excellent communication, and organizational skills. Have successfully managed multiple projects and teams including growth development, prioritizing multiple projects, set and achieved deadlines and led others to successfully meet overall objectives. I have a very positive attitude, am highly creative, self-motivated, and fun to work with.

SUMMARY

• SEO, SEM and Internet Marketing Expert with W3C Valid XHTML, CSS 2 and Semantic Structure, Email Campaigns, PPC Campaigns, and top placement in organic search results
• Extensive experience in all aspects of business management, both small business and corporations
• Articulate and effective communicator, able to work effectively with both clients and personnel
• 10 years experience designing websites and working with and managing creative and programming staff in both corporate and small business environments
• Experienced in strategic Internet marketing performing website strategic planning, audits and marketing proposals
• Extensive experience programming in X/HTML, PHP, CSS, MySQL, ASP and Javascript using website development tools and programs
• Experienced in database design using Access and MySQL/SQL integrating into websites using PHP or ASP coding
• Experienced in creating original artwork, graphics and icons for websites, multimedia presentations, and print media (e.g., ads, marketing material, and technical brochures) using Fireworks, Photoshop, Illustrator, Flash, PDF, Corel Draw, MacDraw, IconCool Studio and Paint
• Experienced in electronic publishing design using Quark Xpress, PageMaker, and Adobe Acrobat for print production of ads, newsletters, and technical brochures
• Experienced creating multimedia presentations for corporate work, using PowerPoint and HTML slide shows, Flash Videos in a YouTube format, etc.

PROFESSIONAL EXPERIENCE

Webpaws.com, Boston, MA & Spring Hill, FL, 01/98 - present
Founded WebPaws.com, a website design, consulting and marketing company, with an emphasis on Internet marketing and specialized in SEO and SEM techniques. Wrote marketing plans for businesses and integrated these plans into their web designs to facilitate and accomplish their marketing objectives while initiating a strong Internet presence.

Solicited clients; wrote quotes, contracts and marketing plans. Performed website design and development services complying with W3C XHTML, CSS2 and Semantic standards while applying Google & White Hat SEO best practices. Managed several SEM campaigns to boost lead generation; I tripled the web leads from my last large client with a 10% conversion rate.

Marketing Highlights:
• SEM for clients in Tampa, increased campaign keywords to over 5,000 in Google, Yahoo & MSN
• SEM for clients in Tampa, PPC web traffic accounted for 75% of all SE traffic
• SEM for clients in Tampa, increased Internet leads by over 300% with SEO practices
• Ran email Campaigns, designed XHTML emails w/embedded images, links and response keys
• Ran email Campaigns, 3.5% client increase for 10,000 recipients w/ROI of over 2,000%
• Ran email Campaigns, ran dozens of email campaigns for promotions, press releases and sales
• SEO for client in Atlanta, yielded an SCR of 0.83% and an overall 10% increase in sales for 2006
• SEO for client in Atlanta, website traffic (unique visitors) increased over 400% for 2006
• SEO for client in Boston, yielding 45% referral conversion rate and 40% increase in sales for 2007
• SEM/SEO for client in Boston, increased ranking of 3 keywords from 50% to 80% in Google
• SEO increased Google PageRank from 1 to 4 and increased unique visitors by 120% in 2006

Design Highlights:
• All X/HTML & CSS designs are World Wide Web Consortium (W3C) Valid
• Feature designs with dynamic pages using PHP, JavaScript and MySQL Databases
• Developed several Database products using MySQL and PHP for websites including a Dictionary, a subscription based multi-mailing list, a horoscope program, SE Variable Tracker, a Business Calendar, and an RSS/XML Headline News Ticker and a mass Survey & Display Module
• Developed eCommerce websites for several clients using PHP\MySQL and ASP\SQL
• Have designed sites exclusively in CSS code and block tags, e.g., no tables
• WBT – designed an SQL based exam with quiz subsets leading to an on-line certificate

National Aviation Academy, Clearwater, FL 05/07 - 01/08
MARKETING MANAGER. Marketing Manager in charge of all aspects of marketing for the school. Key responsibilities include Internet SEO, SEM and Website Design, Development, and Optimization to substantially increase the student body.

• Brought Internet lead generation up from 300 to over 900 leads per month (>300% increase in 6 months) with both SEO and SEM techniques & campaigns
• Launched new website, added increased functionality, increased user’s page retention and a 50% increase in conversions of PPC leads
• Coordinated content development with all department heads
• Managed all in-house Google, Yahoo and MSN Pay Per Click (PPC) Ad Campaigns w/conversion rates from 6% to 20% as well as external PPC companies including Search4, Vantage Media and CollegeBound Network
• Analyzed marketing data, recommended and implemented new campaigns
• Added Newsletter module to website managing over 6,000 e-mail contacts
• Developed SEO/SEM MySQL/PHP module to track keywords and campaigns
• Improved user retention with video content to page copy in “YouTube” format
• Negotiated ad placements in various trade magazines, websites and radio spots
• Designed MySQL/PHP survey modules for DOE body given every 3 months
• Designed Flash Banners, MySQL database modules & PHP/JS dynamic pages

Google, Mountain View, CA, 3/06 - 12/06
Quality Rater. (contract position) Work with Search Engine’s query:result pairs to determine a scaled relevance rating; checking for non-standard web design practices, content relevance and positioning

• Analyzed search engine image results for rated relevance, quality and content
• Reviewed assigned sites for quality and content; identified and quantified webspam
• Analyzed query and results for local mappings (business, organizations, people
• Acquired excellent web research skills and analytical abilities

Magickal Winds, Spring Hill, FL, 6/04 - present
Co-Owner. Online crafts store. Integrated Candle Mage into store front. Redesigned website, added online dictionary, lunar phase calendar & front-end horoscope databases.

Air Innovative Systems, Inc., Boston, MA 10/91 - 03/05
President. Co-Founded AIS; received patent on clean air technology. Engineered, designed and built prototypes, performed testing of medical device. Licensed patent and trademark to a medical manufacturing firm. Manufactured, marketed and Sold units on-line.

Candle Mage, Berlin, MA 11/01 - 6/04
Co-Owner of on-line crafts store. Completely designed website, integrated shopping cart, designed customer & product databases and the corresponding back-end programs to update and maintain them. Designed new products and implemented internet marketing techniques.

Desco Industries, Marlboro, MA 8/95 - 11/01
Webmaster, Internet Marketer, Manager, Engineer. Developed new products, managed remote production unit, product manager for several products, focused on sales and marketing. Technical writer, wrote & published monthly technical newsletters and brochures. Wrote several technical articles published in various trade magazines. Designed and redesigned ESD Systems' website, Charleswater's website and Desco's website. Integrated shopping cart, databased Q&A section, wrote and added on-line databased certification tests program with certificate capturing clients information and increasing overall sales. Audited websites, tracked sales and marketing efforts via ROI. Marketed all domains for DII, performed SEO & SEM: 1996-2001. Ran Google AdWord Campaigns resulting in over 20% increase in InterNet Sales over several months. SEO Marketing for ESDSytems.com channel doubled InterNet sales in 1 Year. InterNet Sales channel continued to increase at over a 30% rate from inception to 2001 (5 years). Kept LAN network & workstations running, fixed all PC, apps & Network problems, integrated software apps

Dark To Light, Pembroke, MA 04/94-9/94
Marketing Consultant. Performed a new product feasibility study for DTL in the Utility/Lighting Industry.

Plasma Science and Microelectronics Research Lab,
Northeastern University, Boston, MA 3/85 - 8/95
Manager, Chief Engineer, designed & ran various experiments in plasma wakes, cathodic and anodic arc coatings, and E-Beam lithography. Designed and wrote the undergraduate static B field experiment for the EM Lab. Designed and implemented a Resource Management Relational Database using MS Access. Networked PCs and integrated into experiments. Wrote many technical proposals for funding using LaTex and created technical graphics using MacDraw.

• MBA, Graduate School of Business Administration, Beta Gamma Sigma
• MSEE, College of Electrical & Computer, Major in Waves, Fields & Optics
• BSEE, College of Electrical & Computer Engineering

1. Pat. No. 5,129,928: Environment Treatment: methods and apparatus for providing an environment of reduced allergen population
2. Pat. No. 5,441,617: Anodic Arc Source Containment Mechanisms
3. Pat. No. 5,441,624: Trigger Vacuum Anodic Arc
4. Pat. No. 5,580,429: Method for the deposition and modification of thin films using a combination of vacuum arcs and plasma immersion ion implantation

• Website Design & Marketing (2): The Internet, HTML & FTP, How to Run a Perfect Website
• ESD Control (15): ESD Overview, Discharge Times, ESD-Induced EMI, Smocks, High-Voltage, Field Service, Ionizers, Humidity, Standards & Control Program, Bags, ROI, Audits, Program development, Program Set-up, Triboelectric Generation
• Plasmas (9): Electron dynamics, magnetic fields and charged bodies in flowing plasmas, particle acceleration and ion waves
• Coatings (10): Anodic & cathodic arc depositions and environmentally safe coatings

SOFTWARE
Dreamweaver, Flash, HotDog Professional, Front Page, Photoshop, Fireworks, Illustrator, CorelDraw, CorelDRAW, Paint, IconEdit32, IrFanView, Quark Xpress, PageMaker, FileMaker Pro, WS_FTP, FTP Voyager, Smart FTP, pcANYWHERE, Word, Excel, Access, Power Point, Outlook, Eudora, Adobe Acrobat, Macromedia Flash, Trellian SEO Toolkit, etc.

LANGUAGES
HTML, XHTML, CSS, PHP, ASP, Perl, CGI, JavaScript, FORTRAN, VBasic, C+, SQL, MySQL, Basic, and whatever language needed to get the job done.

NETWORKS
LANtastic, Novell, VPN, MS, NT, & XP

PLATFORMS/OS
Windows 95/98/NT/2000/XP, Macintosh, UNIX, DOS, VMS, & RedHat

REFERENCES
Available upon request. 

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