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Definition of Cick-Through
|The process of clicking through an online advertisement or web link to the advertiser's destination
While the click-through is often the most immediate response to an advertisement, it is not the only interaction. Visitors may choose to type a company's URL directly into the browser bar, or type the company's name into a search engine box. This assumes, of course, that the company's name and/or URL appears in its advertisements.
Accurate counting of click-throughs involves excluding "robot clicks" and duplicate clicks. This takes on added importance when click-throughs are used as the measurement on which payment is based.||