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Web & Internet Definitions

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Definition of Keyword Density

(See also Keyword Weight) Refers to how many times a keyword is repeated within the text of a web page. For example, if a page contains 10 words and 10 of those words are “iPod”, then the keyword “iPod” is said to have a 10% keyword density. This also applies to keyword phrases. Search engine algorithms give higher ranking to a site that contains the keyword phrases that a user is searching for. Also known as keyword rich.